SEO and Digital Marketing technique

The mobile first Google has decided to promote in its almobile first sitegorithm, the "mobile " pages compared to the "desktop" pages . It's the mobile first: the mobile first ! Indeed, Internet users spend more time on their smartphone than behind a computer. Thinking mobile is thinking about customer experience. Google wants to give the best possible service to users who come on its search engine via mobile. And they are numerous since 30% of Internet users are mobile users according to StatCounter (October 2016). According to Zenith Media, in 2017, access to the Internet will be 75% by mobile .. For Agency Inside, it means to think first of the mobile version of the sites of its customers before declining it for others supports so that sites are well referenced. The content marketing strategy content marketing strategy The content marketing strategy aims primarily to satisfy the curiosity of users targeted by a site and to obtain the best SEO possib...

Social networks social network agencyIn 2017, the social networks continue the battle of the capture of the audience of the 15 - 35 years old. Facebook with Instagram that faces Snapchat. The hour is ephemeral communication with snaps on Snapchat and Stories on Instagram. Advertisements slip in the middle of user content and last a few seconds. The "live" also takes over these networks, especially with live videos at the expense of images. A trend that Agency Inside is following closely. UX: User experience ui designThe user experience is more and more important: we even talk about SeoUx. You have to have a lot of traffic on your website but the user experience has to be good too. Facilitating the user experience can bring to a conversion by satisfying the visitor. The contribution is made both in the short term and in the long term. As proof, 76% of people think that the most important is the ease of use of a website. Its speed of loading and therefore of displ...

Google announces change its algorithm to analyze the content of websites to assign their positioning. From now on, the American giant has decided to favor the content of "mobile" pages compared to "Desktop" pages: The mobile-first. The mobile first First of all, we must realize the place that mobile has taken as a place in our lives. France now has more than 34 million internet users via mobile or mobile users in June 2016 (quarterly barometer of Mobile Marketing Association France). Worldwide, We Are Social has 3.79 billion. Google has seen, each year, the significant increase in these figures and the improvement of the network (3G, 4G) in developed or developing countries, especially since the explosion of the number of screens of smartphones have pushed web professionals developed web pages specifically for mobile a trend called "Mobile-first". This strategy is to think mobile first when creating a website. The search engine has therefore se...

As you know, the SEO of a website improves through numerous criteria on-site, and off-site. Today, this is one of the criteria on the website that will interest us: the loading of a page. The loading speed of a page can be influential for Google and your visitors. Your visitors want speed For 6 years, the American search engine has declared the loading speed of the pages as a criterion of its positioning algorithm. A website that will display in 3 seconds or more will be considered slow. It will not be penalized but it will not be favored against a faster website. Google said that only 1% of websites are penalized for their speed. It is good to know that Google is looking to offer the best experience to its users, which is in your interest as they are your future visitors. Which leads to the next point. Google wants speed for your website When you (re) make a website, think about your future visitors. Indeed, the loading speed of your pages will offer a better experience ...

When creating a business or brand to live on the web or not, one of the first steps to achieve is the search for a domain name. Let's go back to the creation of your domain name. The right combination is to associate 2 or 3 terms. Typically, you will find the name of the company and the main activity. In some ways, what is found in your website. Example: marque-voiture.pk, marque-auto-luxe.com. Do not think that the domain name is only for the search engine. It is also created for the user. Remember that you will communicate on your domain name on all your media (business cards, brochures, web banners or radio). The shorter it is, the easier it will be for the user to remember and promote it. Dash or without dash? Let's start with the previous example marque-voiture.fr. When you put dashes, Google will read each word independently of others: "your brand" and "car". In the opposite case, if you put marquevoiture.fr , Google and the other search en...

The official blog of Google has announced add a new ad extension within its advertising service: the price. Until today, it was reserved for another advertising system of the American giant, Google Shopping, which allows to highlight products in the search engine result pages. More attractive and accurate ads adwords extension priceGoogle puts this item on ads for smartphones and tablets. The product, its description and price will be displayed on lines below the ads in position 1. The landing page will obviously agree with the ad and the keywords to keep the triptych of Adwords. This should allow to increase the CTR on the relevant ads and thus to obtain more consistent and quality traffic and of course, more conversion. Small technical remark, this price extension is not compatible with those of additional links of website.  Digital Media Marketing Companies In Lahore, Pakistan Your Google Adwords account This service will be launched quickly in the United States ...