web marketing trends

Social networks

social network agencyIn 2017, the social networks continue the battle of the capture of the audience of the 15 - 35 years old. Facebook with Instagram that faces Snapchat.

The hour is ephemeral communication with snaps on Snapchat and Stories on Instagram. Advertisements slip in the middle of user content and last a few seconds.

The "live" also takes over these networks, especially with live videos at the expense of images. A trend that Agency Inside is following closely.

UX: User experience

ui designThe user experience is more and more important: we even talk about SeoUx. You have to have a lot of traffic on your website but the user experience has to be good too. Facilitating the user experience can bring to a conversion by satisfying the visitor. The contribution is made both in the short term and in the long term.

As proof, 76% of people think that the most important is the ease of use of a website. Its speed of loading and therefore of display is essential.

Agency Inside has just acquired new software that allows to precisely track traffic flows and improve navigation on websites .

E-commerce

Internet users are more and more comfortable with purchases on the internet, especially via mobiles. M-commerce is becoming easier with 4G, Responsive Web Design sites and apps. But it must meet a primary requirement: to be secure. You should know that 61% of users abandon their shopping cart if they are not confident in the security of the site.

Agency Inside develops e-commerce sites, paying particular attention to reassuring the different levels (product profile, purchase tunnel, choice of delivery, choice of payment, etc.) of the users during their transaction. Digital and Social Media Services In Lahore

The transformation of emailing

marketing emailing campaignThe emailing continues but it is transformed. The content continues to decrease because the opening is mainly on smartphones. The texts must be shorter and more concentrated (on average 90 words are enough for a main paragraph). And emailing becomes more visual! Of course, setting up A / B Testing is important.

Real-time content is fashionable: having the information that is happening almost live is highly prized.

For Agency Inside, behavior-centric data analysis - for example, openings or clicks on multi-devices - is critical for tracking device performance and delivering better results for customers.