Webmarketing trends

The mobile first

Google has decided to promote in its almobile first sitegorithm, the "mobile " pages compared to the "desktop" pages . It's the mobile first: the mobile first ! Indeed, Internet users spend more time on their smartphone than behind a computer. Thinking mobile is thinking about customer experience. Google wants to give the best possible service to users who come on its search engine via mobile. And they are numerous since 30% of Internet users are mobile users according to StatCounter (October 2016). According to Zenith Media, in 2017, access to the Internet will be 75% by mobile ..

For Agency Inside, it means to think first of the mobile version of the sites of its customers before declining it for others supports so that sites are well referenced.

The content marketing strategy content marketing strategy

The content marketing strategy aims primarily to satisfy the curiosity of users targeted by a site and to obtain the best SEO possible. The contents are diverse - texts, photos, videos, ... - but above all they must be more and more personalized and unique.

The content is more and more dynamic and interactive and, if the image remains important, on platforms like Facebook, it is the video that dominates.

For Agency Inside, content marketing must be totally targeted and adapted to the time and place of consumption. Internet users want to live different experiences.

HTTPS

https Google wordpress This is the secure hypertext transfer protocol. The HTTPS has become a priority for Google, which now displays a "not secure" message in Google Chrome for sites that will always be in http, forcing all sites that transmit sensitive data or not, to switch to https. WordPress, the best-known CMS, has just made the same call, highlighting SSL and HTTPS protocols for websites.

For Agency Inside, all sites must display the protocol and the agency ensures its technical maintenance to their security.