New Google Adwords: Product Price Extension

The official blog of Google has announced add a new ad extension within its advertising service: the price. Until today, it was reserved for another advertising system of the American giant, Google Shopping, which allows to highlight products in the search engine result pages.

More attractive and accurate ads

adwords extension priceGoogle puts this item on ads for smartphones and tablets. The product, its description and price will be displayed on lines below the ads in position 1. The landing page will obviously agree with the ad and the keywords to keep the triptych of Adwords. This should allow to increase the CTR on the relevant ads and thus to obtain more consistent and quality traffic and of course, more conversion.

Small technical remark, this price extension is not compatible with those of additional links of website. Digital Media Marketing Companies In Lahore, Pakistan

Your Google Adwords account

This service will be launched quickly in the United States and then in France by the end of 2016.

When this option is offered on French accounts, it will be managed as a classic extension. On the other hand, it will be necessary to provide some information, less than for an e-commerce site or Google Shopping: the name, the description, the price, the motto and finally the URL of the landing page . Weak point about Google Shopping, there is no image of the product or service. Which is detrimental when we know the importance of the visual in the web. So the 2 products are totally complementary.

Of course, we must always respect the consistency between the keywords targeted in the Adwords campaign and the added products.

As a Google Adwords Certified Agency, Agency Inside is eager to get this extra detail for its customers. We can say that the year 2016 is eventful for the search engine auction system.