Mobile-first priority for the Google index

Google announces change its algorithm to analyze the content of websites to assign their positioning.

From now on, the American giant has decided to favor the content of "mobile" pages compared to "Desktop" pages: The mobile-first.

The mobile first

First of all, we must realize the place that mobile has taken as a place in our lives. France now has more than 34 million internet users via mobile or mobile users in June 2016 (quarterly barometer of Mobile Marketing Association France). Worldwide, We Are Social has 3.79 billion.

Google has seen, each year, the significant increase in these figures and the improvement of the network (3G, 4G) in developed or developing countries, especially since the explosion of the number of screens of smartphones have pushed web professionals developed web pages specifically for mobile a trend called "Mobile-first". This strategy is to think mobile first when creating a website.

The search engine has therefore set up a single index favoring the mobile version of the page if the case arises.

Mobile-first: The SEO in all this?

If your website is Responsive Design , adaptive or dynamic with similar content on smartphone and computer, then this change will not be a problem.

On the other hand, if your website is desktop-only and you are developing a mobile version, finalize it well before putting it online or you will be penalized by Google. In the case where you have a computer version and another mobile, then many parameters have to be checked like the contents, the URLs, the user-agents or the structured data.