SEO speed: Express delivery of your pages

As you know, the SEO of a website improves through numerous criteria on-site, and off-site. Today, this is one of the criteria on the website that will interest us: the loading of a page.

The loading speed of a page can be influential for Google and your visitors.

Your visitors want speed

For 6 years, the American search engine has declared the loading speed of the pages as a criterion of its positioning algorithm. A website that will display in 3 seconds or more will be considered slow. It will not be penalized but it will not be favored against a faster website. Google said that only 1% of websites are penalized for their speed.

It is good to know that Google is looking to offer the best experience to its users, which is in your interest as they are your future visitors. Which leads to the next point.

Google wants speed for your website

When you (re) make a website, think about your future visitors. Indeed, the loading speed of your pages will offer a better experience to Internet users but also, this has been proven, a better conversion percentage. According to Loadstorm , ¼ of visitors to your page leave it if it loads in 4 seconds or more.

This is confirmed for e-commerce, a showcase site with a contact form or a site with advertising.

Example from LoadStorm, for websites like Amazon or Walmart, one-second improvements can increase conversions by 2%.

Of course, loading is not everything. Your landing pages or landing pages should be optimized to convert and offer the best experience in on-site navigation. SEO and Digital Marketing Companies In Lahore

Points to improve to speed up your pages.

There are indeed many points that can be improved. First of all, it's your servers and therefore your hosting that can change everything. We must invest because in the long term a known web host, with servers approaching 100% availability and acceleration systems, can pay.

Then your images and other media can be lightened. Feel free to compress them using online software or like Photoshop and put them in JPEG or PNG formats if it needs a transparent background. For videos, try to host them on your servers in web format. Avoid HD versions.

In case you use a CMS like WordPressor PrestaShop, do not use too many plugins or widgets. When there are too many, think that your website should load them all with the page. It can take a long time. Avoid too heavy a theme.